Company History
Over 35 years of passion for golf – thinking in generations, not quarters
A Journey Through Time
The name Golf Tech carries its founder's passion for technology within it: Thomas Reiter started the company in 1988 alongside his studies, importing hard-to-find US and UK products – with the ambition of bringing technology and golf together. Today, with Maximilian Reiter, the second generation already carries responsibility.
Founded by Thomas Reiter
Thomas Reiter, then a student at the Vienna University of Economics, founds Golf Tech Golfartikelvertriebs GmbH as an importer of hard-to-find US and UK products. Today Golf Tech is among the world's leading golf outfitters – with an offering spanning pro shop, course equipment and machinery.
Birth of the BIG MAX Brand
A gap in the European trolley market gives rise to the house brand BIG MAX – named after Thomas Reiter's newborn son Maximilian. Within three decades, this very personal story grows into the European market leader in golf trolleys and the number 1 in golf bags.
First European Distributor
BIG MAX wins its first distributor outside Austria – the starting signal for Europe-wide distribution.
The TI 1000 Revolutionises the Market
With the BIG MAX TI 1000, Golf Tech launches a trolley that redefines the segment and establishes the brand's reputation for technical innovation.
Golf Tech Germany & First E-Trolleys
Golf Tech Deutschland is founded, operating as a subsidiary with 8 sales representatives distributing the pro shop and course equipment range in Germany. In the same year, BIG MAX introduces the first e-trolleys to the market.
BIG MAX Becomes No. 1 in Europe
BIG MAX rises to become Europe's best-selling trolley brand – a position the brand holds to this day.
Expansion to England & AQUA I-DRY
Golf Tech Golftrading LTD is founded in England, focused on distributing BIG MAX products. At the same time, the first 100% waterproof AQUA I-DRY bags reach the market.
Entry into Machinery Distribution
By integrating TTC – The Turf Care Company (today Golf Tech Maschinenvertriebs GmbH), Golf Tech takes on over 50 years of experience in municipal and golf course technology – the foundation of today's distribution of Jacobsen, Ransomes, Smithco, Turfco and Ryan.
Partnership with Gemac Switzerland
With Gemac GmbH, the Swiss specialist for turf care machinery and municipal and cleaning technology based in Buron, Golf Tech covers the entire German-speaking market.
Market Entry in the USA
Golf Tech becomes active in America, distributing BIG MAX through the newly founded subsidiary BIG MAX USA Ltd based in Seattle.
FlatFold Technology
With the BIG MAX 'Blade IP', Golf Tech launches the flattest trolley in the world – made possible by its in-house FlatFold technology.
Hybrid Bag Technology
BIG MAX develops hybrid bag technology: golf bags equally optimised for carrying and trolley use.
World Wide Golf Brands UK
Golf Tech acquires a stake in the leading English golf importer 'World Wide Golf Brands' – together with Oscar Jacobson Golf, Stuburt Golf and the heritage brand MacGregor.
BIG MAX PRIME Line
Launch of the BIG MAX PRIME line with SoftGuard PU material – the next generation of premium golf bags.
30 Years of BIG MAX & Score Industries
BIG MAX celebrates its 30th anniversary. In the same year, Golf Tech acquires the German distributor Score Industries, expanding its brand portfolio.
Launch of the BIG MAX E-Ti
The new E-Ti electric trolley builds on the legendary TI frame – tradition and technology in one product.
Europe's Largest Independent Golf Distributor
Golf Tech is part of the TCR Group, a European corporate group with over 150 employees and more than 70 million US dollars in annual revenue. Golf activities extend across Germany, Austria, the USA, the United Kingdom, Switzerland, Hungary, Poland, Croatia, Slovenia, Bulgaria, Romania, Slovakia, the Czech Republic and the Baltic states. With Maximilian Reiter, the second generation already carries responsibility – living proof that Golf Tech thinks in generations, not quarters.
Europe's No. 1
Golf Tech is part of the TCR Group - a European corporate group with over 150 employees and more than 70 million US dollars in annual revenue. A success story shaped by passion, innovation and strong partnerships.
