In a world lead by mainstream, JoeJo products stand for the fulfillment of desires for individuality and exclusivity. The thorough uniqueness of JoeJo products is demonstrated in every detail in a pleasant and convincing way. It is the special mixture of aesthetical aspiration and passionate love for details that make JoeJo products more individual – from the light carrier bag „Tap“ to the big leather bag „Samba“.


The outstanding quality criteria are the typical features of JoeJo products. Starting for example with the selection of the leather raw material: its fibre structure spreads over the whole surface. After a hydrophobic handling, which makes the leather not only water-resistant but also waterproof (Golf Spona 2, a Heinen product), a special surface treatment provides extreme robustness.

The result of this complex procedure is the unique stability of all JoeJo products. This entitlement is also dedicated to fabrics and plastics and a permanent attention is paid to the perfect combination of materials.

All those, who have been seeking for the fusion of perfect classical design and modern technology, have found their target with JoeJo.


Because of their absolutely individual concept, JoeJo products and accessories are always more than a simple eye-catcher. They are an irresistible invitation to all those who are used to underline their very personal style.